DIVISION OF BUSINESS & LEADERSHIP
Introduction to Marketing
About the programme
This course provides a foundational overview of marketing principles, strategies, and practices. Students will explore key concepts such as market research, consumer behaviour, branding, product development, pricing strategies, promotion, and distribution. Through case studies and practical applications, the course emphasizes how businesses create value for customers and build long-term relationships.
Objectives
The course will provide students with relevant knowledge within Marketing.
- Understanding Marketing Principles
- Analyzing Consumer Behaviour
- Market Research
- Marketing Strategies
- Evaluation of Marketing Campaigns
- Digital Marketing Trends
- Components for Building a Marketing Plan
- Understanding Ethical Marketing Practices
Course Outline
Assessment
Assessment of the course is determined by course work which accounts for 40% of the overall grade. As well as the final written examination which accounts for 60%.
Instructional Approaches
This course will involve a mix of lectures and discussions and practical. To benefit fully, students’ participation in all aspects of the course is required. Students must:
- Attend all lectures
- Prepare for lectures
- Contribute to all discussions
Cost
- Registration: $50
- Course Fee: $
Duration
Call +1 (246) 431-0957 for further information. Some aspects of this course outline are subject to change.​
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